How to Have a Very Good Conversion Rate for Your Main Website
Website clicks may be important however the goal is to have the profit because of customer purchases on your website. Focusing on the conversion rate of your website is effective in gaining sales. Have you heard about marketing audit? this is one of the essential things that you will need to do or perform on your website. Marketing audit is defined as A complete examination of a company’s marketing aspects including the environment, goals, approaches to solving marketing problems and earning marketing opportunities as well as proposing plans that should be acted upon to improve The marketing side of the business.
Definitely it is of the essence to have a website that works well not only for your business but for your customers as well.
Let’s get down to the tips in improving your website conversion rate.
Use the F Layout In Designing your Website
majority of the readers on website pages scan for information with the shape like that of the letter f. Use the f pattern in placing your call to action as this will be easily read by your visitors, so place these words on the upper left corner to the upper right corner of the page and ask the page further progresses to the bottom, use fewer words In which most of the call to action words concentrate on the left side of the page because it is already proven that putting words on the right side will not be given much attention. Placing powerful call to action words on the upper right corner of the page will make it more noticeable.
Make your Website User Friendly
Website users hate unfriendly pages and systems because it wastes their time and it makes them frustrated. Do a marketing audit first and identify if the website is user friendly. Do a systematic marketing audit on the information of your website like the accessibility of information about the company, product reviews, specificity about the product and services more importantly, the shopping cart should be very easy to use So that the customers will make easy purchases as it is the purpose of the website. The thing about unsuccessful websites is that they ask for too much information like having to create an account that takes a lot of processes to get through, tendency is the customer will not complete the purchase.
Honesty and Openness
Successful websites have the Ingenuity to go beyond and serve their customers in a personal and trustworthy way. Be honest with everything that is going on with your products especially if it’s already out of stock But don’t forget to post the date in which the stock will be available to not lose your customers.