You may not know it but Paul Marciano is an American entrepreneur who has become much more popular for being one of Guess Jeans’ co-founders. However, the name has actually come up in the news since he was accused of unsuitable behavior by Kate Upton which has resulted to an immediate impact on his business. These are some facts that you must know about Paul Marciano.
Paul Marciano was born in Debdou town, such can be found in what is known the Oriental region of Morocco. This town is quite interesting as such was considered as the center of learning for those Moroccan Jews and such also exported rabbis to the other Moroccan Jewish communities in the 19th century and also at the start of the 20th century. With this, such is no longer the situation since a lot of the Moroccan Jewish population fled in those local towns when such French Protectorate was established.
Eventually, Paul Marciano moved to the US with his family. He then started up Guess Jeans along with his brothers. . Paul Marciano actually served as in charge of public relations as well as in marketing for the business. Later on, he then rose to the positions of both President and CEO, though one has since stepped down being the CEO in preference for being the corporation’s Executive Chairman. Marciano is presently the chief creative officer.
It was in the year 1981 that Guess was established by the Marciano brothers who actually left the south of France in search of the American dream. This brand was inspired by the European influence and it was the Marciano brothers who redefined denim. The first design which they created was that stonewashed and also slim-fitting denim. Bloomingdale was actually the first department store that welcomed this brand and they ordered two dozens of such pair of jeans. These jeans were then sold really quickly. This was the start of the success story of the brand.
The black-and-white ads have actually won various Clio awards. This was run by the four Marciano brothers at first and the company now has the extension lines that are G by Guess and Marciano which are managed by Paul and Maurice.
Now, Guess is becoming a symbol of such sexy, young and also adventurous lifestyle. For many years, Guess has certainly invited people to dream with the timeless advertising campaigns which turned unfamiliar faces into popular models. The company, in 2004, expanded to a retail concept and this was known as Marciano and such is about modern collection. The brand really offers fashionable designs for those stylish women and men. It cannot be denied that Guess has become now a global lifestyle brand.